Your BlooBrik works in two stages:
The BlooBrik wall image (JPEG) → captures attention and earns the click
The click-through page → builds trust and drives action
You must win the first stage.
People scan the wall quickly, comparing BlooBriks side-by-side and deciding in under a second. Your wall image must instantly answer:
“Why should I click this instead of the one next to it?”
Not what you sell. Not who you are.
But what the viewer gets.
If your wall image requires:
Reading more than 3–5 words
Interpreting a photo
Recognising your brand first
You will lose clicks.
The wall is not the place to explain. It is an invitation.
1. Outcome-Based Promise (Best for most businesses)
Structure: Bold background + 3–5 word benefit
Examples:
“More Customers. Less Spend.”
“Save Time. Save Money.”
“Grow Your Business Today.”
Why it works: It speaks directly to self-interest and requires no brand awareness.
2. Offer-Led Hook (Strong in competitive markets)
Examples:
“Free Quote”
“20% Off Today”
“No Obligation Advice”
Use only if genuine and honoured on click-through.
3. Authority Claim (Only if credible)
Examples:
“Trusted by Local Businesses”
“Established Since 2010”
“Award-Winning Service”
False authority destroys trust.
Logos alone
Stock photos
Long sentences
Small text
Contact details
Trying to explain your business
The wall earns curiosity. The page does the selling.
High contrast
Large, bold sans-serif font
1–2 colours maximum
Centered, dominant text
No visual clutter
If someone squints, they should still understand it.
Your wall creates the promise.
Your page fulfils and expands it.
Example:
Wall: “Free Quote”
Page: “Get Your Free, No-Obligation Quote in 60 Seconds.”
Consistency increases conversion.
Keep a stable core:
Who you are
What you do
Core value proposition
Primary call to action
Update dynamic elements only when meaningful (offers, launches, seasonal messaging). Best cadence: every 4–8 weeks or when strategically justified. Constant changes reduce recognition.
Use a dual approach:
Primary image (most of the time):
Clear, clean, brand-consistent, readable in 1–2 seconds.
Promotional image (temporary):
Used during sales or events. Bold, minimal text. Defined duration. Revert afterward.
Prominent placement + strong creative = higher click-through.
Intentional updates signal professionalism.
Random changes signal instability.
Treat your BlooBrik like a premium storefront.
Monthly: review and optimise wording.
Quarterly: test or refresh imagery.
During promotions: temporary swap, then revert.
Bottom line:
Keep the core stable.
Be bold and simple on the wall.
Update with discipline.
Win the glance — everything else follows.