On a BlooBrik wall, the customer is subconsciously asking:
“Why should I click this shop instead of the next one?”
The retailer’s BlooBrik on the relevant wall must simplify choice, not explain the catalogue or product list.
For a retailer, the wall image must instantly communicate value + relevance.
Not:
Full product lists
Brand names
Technical specs
But:
What kind of store you are
Why it’s worth clicking
Whether you’re competitive
This wins in almost all cases.
Text options (3–5 words):
“Electricals at Great Prices”
“Home Electricals & Appliances”
“Affordable Electrical Goods”
“Electricals You Can Trust”
Why it works:
Immediately tells shoppers what you sell
Signals value without racing to the bottom
Outperforms shop names and logos
Best for promotions and footfall spikes.
Text options:
“Sale on Electricals”
“Appliance Deals Today”
“Clearance Electrical Goods”
Rules:
Only use when the offer is genuine
Rotate back to a stable message after the promotion
Use if you have a physical presence or local delivery.
Text options:
“Local Electrical Store”
“Electricals In Stock”
“Fast Local Delivery”
This works well against large online competitors.
For retailers, clarity beats creativity.
Recommended visual style
Plain or lightly textured background
Strong contrast
Bold sans-serif font
One main line of text
Optional:
Very subtle product silhouette (TV outline, plug icon)
Avoid:
Busy product collages
Multiple offers at once
Brand logos fighting for attention
Small print
These belong on the BlooBrik click-through page instead:
Prices
Model numbers
Financing options
Full product ranges
Contact details
The BlooBrik wall image earns the click — the page closes the sale.
Most electrical retailers will show:
Their shop name
Logos of brands they sell
“Electrical Goods” with no hook
You win by:
Being benefit-led, not inventory-led
Reducing cognitive load
Signalling value without shouting “cheap”
“Electricals at Great Prices” beats “ABC Electrical Supplies” every time.
Stable most of the time:
One strong category/value message
Temporary swaps for:
Seasonal sales
Clearance events
Major promotions (e.g. Black Friday)
Never rotate too often — familiarity builds trust.
7. One best default recommendation
If you want the safest, highest-click option:
Wall image text
eg. “Electricals at Great Prices”
Click-through headline
eg. “Quality Electrical Goods at Competitive Prices – In Stock Now”
This combination performs consistently across local and online-leaning retailers.
A retailer’s BlooBrik should feel like:
A clear shop sign
A smart value choice
An easy next step