Firstly, buy the best BlooBrik you can afford.

What to put on your BlooBrik for professionals and the content page.

Here you are selling trust, clarity, and reassurance under pressure, not aspiration or escape.

On a BlooBrik wall, a potential client is usually thinking:

“Can this person help me, and will I be safe choosing them?”

Here is precise framework that works specifically for solicitors but it can easily be adapted for other professionals.

The solicitors BlooBrik has one job

The BlooBrik image must instantly communicate competence in a specific problem.

Not full firm branding, a long list of services, or legal jargon, BUT, what you help with, that you are credible, and that contacting you is low risk

Best-performing wall image types for solicitors

1. Problem-led clarity (highest click-through)

This is the strongest option for most solicitors.

Image:
Clean, neutral background (navy, grey, white)
No stock “handshake” clichés
Minimal, professional design

Text (3–5 words):
“Family Law Advice”
“Property Law Experts”
“Employment Disputes Help”
“Wills & Probate Advice”

Why it works:

Immediately self-selects the right client
Reduces anxiety
Beats vague firm names and logos

2. Reassurance-led trust (excellent for emotional areas)

Best for family law, probate, disputes.

Text examples:
“Clear Legal Advice”
“Straightforward Legal Help”
“Trusted Local Solicitors”

This works especially well for:
Older demographics
Local searches
Non-commercial matters

3. Authority signal (use only if true)

Text examples:
“Established 25+ Years”
“Specialist Legal Advice”
“Recommended by Clients”

Only use claims you can support on click-through.

3. Image choice: what should actually be behind the text?

For solicitors, imagery is secondary to text clarity.

Best options:
Subtle texture or gradient
Office exterior (only if recognisable locally)
Abstract legal motifs (very minimal)

Avoid:
Gavel imagery
Law books close-ups
Stock photos of smiling teams
Busy backgrounds

Your BlooBrik should look calm and authoritative, not salesy.

4. The single biggest mistake by solicitors on their BlooBrik

Using:
“Smith & Co Solicitors” as the main wall message.

This only works if you are already famous. Otherwise, it wastes premium wall space.

Better:
“Family Law Advice”
“Residential Conveyancing”

Let the BlooBrik click-through page handle:
Firm name
Credentials
SRA number
Full service list

5. How the wall image and click-through page must align and be consistent

BlooBrik Wall image promise
“Employment Law Advice”

Click-through headline
“Specialist Employment Law Solicitors – Clear Advice from the Start”

This continuity builds confidence and reduces drop-off.

6. Update strategy for solicitors

Solicitors should not change images frequently.

Best practice:
One strong, stable wall image

Occasional changes only if:
Practice focus changes
Seasonal demand (e.g. Wills in winter)
New specialism introduced

Stability = trust.

7. One-line recommendation

If advising a solicitor with no brand recognition:

Wall image should be
Plain background
Bold text:
“Clear Legal Advice”

BlooBrik click-through page

Immediately specify practice areas and contact method

This outperforms logos, photos, and generic branding in almost every test.

Final takeaway

A solicitor’s BlooBrik should feel like:
A calm voice in a stressful moment
A clear signpost, not an advertisement
A professional reassurance, not a pitch