BlooBrik design advice for holiday cottage owners.

How holiday cottage owners should design the content of your BlooBrik and page content.

You are selling escape, reassurance, and suitability, not beds or square footage. On the BlooBrik wall, people are subconsciously asking:

“Is this the kind of break I want?”

Here’s how to make your BlooBrik the one they click instead of another cottage.

1. What matters most for a holiday cottage wall image

Eg. For a 2-bed holiday cottage in Lincolnshire, the winning image must instantly signal:

Peace / escape
Trustworthiness
Who it’s for (couples, small families, friends)

The mistake most owners make is showing the building instead of the feeling.

2. The highest-performing wall image concept for you (top recommendation)

Exterior + setting + short promise (BEST OPTION)

Image:
A clean, bright exterior shot

Ideally with:

Blue sky
Greenery
No cars, bins, or clutter
Taken at a slight angle (not flat-on)

Overlay text (3–5 words max):
“Relax in Lincolnshire”
“Peaceful Lincolnshire Getaway”
“Escape to the Countryside”

Why this wins:
Instantly reads as holiday, not property listing
Works at small sizes
Beats competitors using logos or interior shots
Appeals to emotion first

This is your default, always-on image.

3. Very strong alternative options (rotate seasonally)

Lifestyle-led image (high click-through)

Image:
Garden, patio, or seating area
Soft lighting (morning or evening)
No people (people reduce relatability unless done perfectly)

Overlay text options:
“Your Perfect Short Break”
“Unwind. Explore. Stay.”

This performs especially well with:
Couples
45+ audience
Off-peak bookings

Seasonal hook image (temporary use only)
Use these sparingly to spike interest:

Winter:
Cottage lights on at dusk

Text:
“Cosy Winter Breaks”

Spring/Summer:
Flowers, open doors, sunshine

Text:
“Summer Escapes Available”

Key rule:
Always switch back to your main image after the season.

4. What NOT to use (even if it looks nice)

Floorplans
Bedroom-only shots
Bathrooms
Logos alone
Text-heavy posters
“2 Bed Holiday Cottage” as text (that’s generic)

Those belong on the click-through page, not the wall.

5. How to beat nearby competitors specifically

Most Lincolnshire holiday BlooBriks will show:
Generic cottage photos
No text or too much text
Poor lighting

You win by:
Using one clear emotional message
Ensuring the image still works when tiny
Keeping the text human, not descriptive

“2 Bed Holiday Cottage” is factual.
“Relax in Lincolnshire” is clickable.

6. Exact recommendation for you

If you do nothing else, do this
Wall image:
Exterior cottage photo, bright and uncluttered

Overlay text:
“Relax in Lincolnshire”

Click-through page
Headline expands the promise:
“A Comfortable 2-Bed Holiday Cottage in the Heart of Lincolnshire”

This alignment increases clicks and conversions.